Duration

4 years

Starting Date

August

Tuition Fee

$48,800 per year

Location

Poughkeepsie, United States

About the program

This Communication – Advertising program from Marist University provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.

Follow the Path that Best Fits You

After exploring the advertising industry, its disciplines, and its place in society, you’ll choose courses to align with your interests. Our Creative Courses prepare you to conceptualize, create, and produce advertising for all media. You’ll engage in projects creating and producing advertising for real clients, and you will explore a wide range of media from print to web to experiential. At the end of the program, you will have a portfolio of sample advertising work to show prospective employers.

Our Strategic Courses prepare students for careers in advertising agencies, working as a strategist, account executive, media buyer or planner, brand manager, or sales representative. You’ll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you’ll have real experience in the field that will give you an edge during your career search.

Courses Included

  • Research and Consumer Insights
  • Creative Problem Solving
  • Media Strategy
  • Strategic Advertising Campaign Development
  • Visual Storytelling
  • Digital, Direct & Database Advertising
  • Branding

Interested? Get started today!